Analytics

05.11.2025

Event analytics and conference room occupancy for the first 9 months of 2025

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We present a comprehensive analytical report covering key trends and changes in the Russian conference space market for the first nine months of 2025. In this study, we analyzed the dynamics of the number of events, average conference space occupancy, demand structure by business type, and the growth of new companies in the MICE market.

To provide the most complete picture, the report integrates data from multiple sources.
The sales data is based on the MICEsearch event monitoring system from PJCOM. The analysis is conducted for three key cities: Moscow, Sochi, and St. Petersburg. The company breakdown is presented for Russia as a whole.

The study is complemented by analytics from Hotel Advisors, showing average room occupancy rates by city, and TravelDB forecasts for future room demand, allowing us to assess not only the current situation but also the market's prospects.
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