Case
18.03.2026
Digital Transformation of MICE: How Radisson Blu Olympic Hotel Increased Conversion Rates by 5% with PJCOM.Space
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Choosing a Solution: From Event Draw to PJCOM.Space
About the company
PJCOM's Product Implementation Objectives
The implementation of the PJCOM visualization system is part of a global digital transformation strategy initiated by the Radisson Hotel Group management company (MC) in the region.
The main goal of the project was to make the presentation of conference spaces as transparent and personalized as possible. The move away from static, difficult-to-read diagrams in favor of dynamic visualization was intended to reduce approval time and minimize revisions during the early stages of negotiations.
Radisson Blu Olimpiyskiy Hotel comments:
"All technological initiatives undergo rigorous strategic assessment and approval at the MC level. Only then are they scaled and localized, taking into account the architectural and operational specifics of individual hotels. It was important for us to find a solution that would meet the group's corporate security and infrastructure standards."
The main goal of the project was to make the presentation of conference spaces as transparent and personalized as possible. The move away from static, difficult-to-read diagrams in favor of dynamic visualization was intended to reduce approval time and minimize revisions during the early stages of negotiations.
Radisson Blu Olimpiyskiy Hotel comments:
"All technological initiatives undergo rigorous strategic assessment and approval at the MC level. Only then are they scaled and localized, taking into account the architectural and operational specifics of individual hotels. It was important for us to find a solution that would meet the group's corporate security and infrastructure standards."
Before implementing the new system, the hotel used the Event Draw platform. However, the developer's departure from the Russian market created operational risks and necessitated the search for a reliable local alternative.
Implementation of a visualization system from PJCOM
Key criteria for selecting PJCOM.Space:
- Visual scaling accuracy.
- Flexibility for editing plans.
- User-friendly client interface.
- Compliance with cybersecurity requirements and integration into the group's IT landscape.
The most requested features of PJCOM.Space
Results of using the PJCOM visualization system
Summary
The PJCOM.Space solution ensured complete process continuity and enabled the creation of a detailed digital twin of the hotel's conference areas, taking into account all architectural nuances and usage scenarios.
The implementation process was completed in record time thanks to the well-coordinated work of the hotel team and the management company's coordination. Working with PJCOM.Space was integrated into the standard client interaction cycle, from the initial inquiry to the final contract signing.
Hotel staff praised the intuitive interface design, the stable operation, and the high accuracy of the space scaling. Clients enjoyed experimenting with furniture arrangements and seeing the finished result online.
Comment from Radisson Blu Olimpiyskiy:
"Partners highly appreciated the transparency of the process. The opportunity to be involved in the event preparation enhances trust in the venue and is consistent with Radisson Hotel Group's philosophy of building long-term relationships."
Hotel staff praised the intuitive interface design, the stable operation, and the high accuracy of the space scaling. Clients enjoyed experimenting with furniture arrangements and seeing the finished result online.
Comment from Radisson Blu Olimpiyskiy:
"Partners highly appreciated the transparency of the process. The opportunity to be involved in the event preparation enhances trust in the venue and is consistent with Radisson Hotel Group's philosophy of building long-term relationships."
The platform solves concrete operational tasks for the sales and technical support departments. The hotel team identified three key tools that have become indispensable in their daily work:
1. Copying of furniture. Allows for the rapid arrangement of hundreds of pieces of furniture, saving hours of manual work.
2. Exporting specifications to Excel. Automatically generates estimates and technical specifications for the service department.
3. Client access via PIN. Clients can independently make adjustments to seating arrangements, viewing changes in real time.
To transform the platform from a visualization tool into a fully-fledged Event Lifecycle Management environment, the hotel team identified the following development priorities:
-Real-time collaboration. Allows multiple users to simultaneously edit the plan.
-3D mode. View the project in 3D for a more immersive client experience.
-Contextual comments. The ability to leave notes directly on the floor plan.
-Event Script mode. Save and switch between stages of a single event (e.g., Registration → Conference → Coffee Break → Banquet) within a single project file.
This functionality will be added to the PJCOM.Space system in future releases.
1. Copying of furniture. Allows for the rapid arrangement of hundreds of pieces of furniture, saving hours of manual work.
2. Exporting specifications to Excel. Automatically generates estimates and technical specifications for the service department.
3. Client access via PIN. Clients can independently make adjustments to seating arrangements, viewing changes in real time.
To transform the platform from a visualization tool into a fully-fledged Event Lifecycle Management environment, the hotel team identified the following development priorities:
-Real-time collaboration. Allows multiple users to simultaneously edit the plan.
-3D mode. View the project in 3D for a more immersive client experience.
-Contextual comments. The ability to leave notes directly on the floor plan.
-Event Script mode. Save and switch between stages of a single event (e.g., Registration → Conference → Coffee Break → Banquet) within a single project file.
This functionality will be added to the PJCOM.Space system in future releases.
Working with PJCOM, the developer, was rated as highly professional.
Result: A 5% increase in conversion in the highly competitive MICE segment in Moscow is a significant financial result, directly impacting the property's revenue.
Comment from the Radisson Blu Olimpiyskiy team:
"The PJCOM team demonstrated a high level of customer focus. All our suggestions for functional development were carefully considered and implemented in updates. Communication was transparent and respectful of our expertise as a venue operator. We recommend PJCOM.Space to our industry colleagues as a strategic tool for enhancing competitiveness."
- Implementation time: The full transition to Space after the demo presentation took one week.
- Conversion rate increase (incoming inquiries to confirmed bookings): +5%.
- Impact on sales: Visualization became a decisive argument in tender requests.
Result: A 5% increase in conversion in the highly competitive MICE segment in Moscow is a significant financial result, directly impacting the property's revenue.
Comment from the Radisson Blu Olimpiyskiy team:
"The PJCOM team demonstrated a high level of customer focus. All our suggestions for functional development were carefully considered and implemented in updates. Communication was transparent and respectful of our expertise as a venue operator. We recommend PJCOM.Space to our industry colleagues as a strategic tool for enhancing competitiveness."
The implementation of PJCOM.Space at the Radisson Blu Olimpiyskiy Hotel has proven that digitalization of MICE processes is not just a trend, but a working tool for business growth. The transition from static models to an interactive digital twin has enabled:
1. Shortened the transaction cycle.
2. Increased customer loyalty through engagement.
3. Increased sales conversion by 5%.
The project has become a successful example of how a global digital transformation strategy can be effectively implemented at the local level using cutting-edge Russian technological solutions.
Evgeny Pashkov, General Director of PJCOM:
"When a team of Radisson Hotel Group's caliber approached us, we understood that they were relying on a critical process. A visualization error or a system failure could cost a contract millions. Therefore, our priority was not simply "drawing up plans," but creating a reliable digital tool that would become part of the hotel's daily operating culture. Furthermore, we didn't simply sell a license to the client; we established a dialogue. The hotel team's requests for feature development (collaborative editing, 3D mode, scenarios) are already on our roadmap. It's important to PJCOM that the system evolves with the needs of industry leaders."
1. Shortened the transaction cycle.
2. Increased customer loyalty through engagement.
3. Increased sales conversion by 5%.
The project has become a successful example of how a global digital transformation strategy can be effectively implemented at the local level using cutting-edge Russian technological solutions.
Evgeny Pashkov, General Director of PJCOM:
"When a team of Radisson Hotel Group's caliber approached us, we understood that they were relying on a critical process. A visualization error or a system failure could cost a contract millions. Therefore, our priority was not simply "drawing up plans," but creating a reliable digital tool that would become part of the hotel's daily operating culture. Furthermore, we didn't simply sell a license to the client; we established a dialogue. The hotel team's requests for feature development (collaborative editing, 3D mode, scenarios) are already on our roadmap. It's important to PJCOM that the system evolves with the needs of industry leaders."
Test PJCOM.Space: https://clck.ru/3SbePM
The Radisson Blu Olympiyskiy Hotel is one of Moscow's largest and most recognizable convention hotels, part of the international Radisson Hotel Group portfolio. Located in the heart of the capital, the hotel is part of the renowned Olympiyskiy Sports and Entertainment Complex, which has historically defined its core specialization as servicing large-scale business and cultural events. The hotel boasts exhibition spaces totaling over 1,000 square meters, with a combined capacity of 600 guests.
Implementation of a visualization and event planning system at a key Moscow hotel.
In today's MICE industry, speed of response, accurate calculations, and clear visualization have ceased to be competitive advantages and have become a basic standard in client interactions. The Radisson Blu Olympiyskiy Hotel (Moscow), the flagship property of the Radisson Hotel Group portfolio in the capital, has embarked on a systematic digitalization of its sales and event planning processes. The implementation of the PJCOM.Space platform resulted in not only the optimization of internal processes but also measurable growth in business performance.
In today's MICE industry, speed of response, accurate calculations, and clear visualization have ceased to be competitive advantages and have become a basic standard in client interactions. The Radisson Blu Olympiyskiy Hotel (Moscow), the flagship property of the Radisson Hotel Group portfolio in the capital, has embarked on a systematic digitalization of its sales and event planning processes. The implementation of the PJCOM.Space platform resulted in not only the optimization of internal processes but also measurable growth in business performance.
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