Case
26.02.2026
Case: How PJCOM.Space Implementation Enabled the Grand Hotel Emerald to Improve Guest Experiences
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Implementation process
About the company
Implementation goals
Reasons to choose PJCOM.Space
The decision to implement PJCOM was made in consultation with the PJCOM team, with whom they had previously collaborated on other projects. After a series of discussions, Grand Emerald concluded that PJCOM.Space was the most suitable tool for addressing the hotel's current strategic challenges.
Prior to implementing PJCOM.Space, process visualization was performed using standard Microsoft Office programs, which limited the speed of work and the clarity of data presentation to the client.
Prior to implementing PJCOM.Space, process visualization was performed using standard Microsoft Office programs, which limited the speed of work and the clarity of data presentation to the client.
It took about a month from the start of integration to the full launch of the system, including the design of the venues and the approval of internal procedures.
Today, all hotel MICE staff are using the service.
Today, all hotel MICE staff are using the service.
Project results
Try PJCOM.Space: https://clck.ru/3S5T9j
After implementing PJCOM.Space, the team received a working digital tool that allowed them to:
• Visualize room plans and guest seating arrangements;
• Optimize the use of hotel spaces;
• Speed up the approval process and reduce the number of revisions;
• Eliminate discrepancies between guest expectations and the actual appearance of the venues.
The plans created in PJCOM.Space are sent to clients for approval and become appendices to contracts. This minimizes misunderstandings and increases the transparency of interactions.
Key benefits of the solution
• Optimization of internal processes: Digitalization facilitated the review and updating of the MICE team's work procedures.
• Cost reduction: Effective planning of room preparation reduced the resource intensity of client communications.
• Increased efficiency: Managers process more requests thanks to time savings on visualization.
• Increased profits: Cost optimization directly impacts financial performance.
• Visualize room plans and guest seating arrangements;
• Optimize the use of hotel spaces;
• Speed up the approval process and reduce the number of revisions;
• Eliminate discrepancies between guest expectations and the actual appearance of the venues.
The plans created in PJCOM.Space are sent to clients for approval and become appendices to contracts. This minimizes misunderstandings and increases the transparency of interactions.
Key benefits of the solution
• Optimization of internal processes: Digitalization facilitated the review and updating of the MICE team's work procedures.
• Cost reduction: Effective planning of room preparation reduced the resource intensity of client communications.
• Increased efficiency: Managers process more requests thanks to time savings on visualization.
• Increased profits: Cost optimization directly impacts financial performance.
Summary
The implementation of PJCOM.Space has enabled Grand Emerald to reach a new level of digital customer engagement, improve operational efficiency, and create a solid foundation for the continued development of its MICE business.
Artem Naftagan, Head of Sales and Marketing at Grand Emerald
"The main advantage of PJCOM.Space is the review and updating of internal business processes, which often leads to a reduction in the cost of preparing the halls for events. Reducing costs equals increasing profits—isn't that the benefit? We're seeing an increase in the number of requests processed and, as a result, an increase in the number of confirmed events. We receive positive feedback from our guests. PJCOM support is always available, and requests are addressed promptly, for which we are very grateful."
Evgeny Pashkov, CEO of PJCOM
"At PJCOM, we always put our clients' needs first. The presented case confirms that our strategy is working effectively.
We were able to create a user-friendly digital environment for the Grand Emerald Hotel, take into account the client's current objectives, and identify potential for further development. This was made possible thanks to the well-coordinated work of our team and the trust of our partners.
We see significant potential for PJCOM.Space's growth and are committed to continuing to invest in technologies that will deliver real value to our clients. The coming quarters will see even more impressive results."
Artem Naftagan, Head of Sales and Marketing at Grand Emerald
"The main advantage of PJCOM.Space is the review and updating of internal business processes, which often leads to a reduction in the cost of preparing the halls for events. Reducing costs equals increasing profits—isn't that the benefit? We're seeing an increase in the number of requests processed and, as a result, an increase in the number of confirmed events. We receive positive feedback from our guests. PJCOM support is always available, and requests are addressed promptly, for which we are very grateful."
Evgeny Pashkov, CEO of PJCOM
"At PJCOM, we always put our clients' needs first. The presented case confirms that our strategy is working effectively.
We were able to create a user-friendly digital environment for the Grand Emerald Hotel, take into account the client's current objectives, and identify potential for further development. This was made possible thanks to the well-coordinated work of our team and the trust of our partners.
We see significant potential for PJCOM.Space's growth and are committed to continuing to invest in technologies that will deliver real value to our clients. The coming quarters will see even more impressive results."
The Grand Hotel Emerald is a modern 5-star hotel complex for which MICE (Meetings, Incentives, Conferences, Exhibitions) is a vital part of its business. The team strives for excellence in event organization, focusing on the quality of client interaction, precise planning, and efficient communication between departments.
The primary goal of implementing PJCOM.Space was to create a digital and visual environment for managing MICE spaces.
The team needed to:
• Improve the accuracy of communication with guests;
• Eliminate errors and misunderstandings during event preparation with both clients and the banquet service;
• Automate the creation of room layouts and their use in contractual documentation.
PJCOM.Space fits perfectly with Grand Emerald's strategy to improve the quality of event organization and optimize internal processes.
The team needed to:
• Improve the accuracy of communication with guests;
• Eliminate errors and misunderstandings during event preparation with both clients and the banquet service;
• Automate the creation of room layouts and their use in contractual documentation.
PJCOM.Space fits perfectly with Grand Emerald's strategy to improve the quality of event organization and optimize internal processes.
PJCOM.Space is a tool for digitizing hotel conference spaces. It allows you to add furniture in a few clicks, zone the venue, and plan seating arrangements. Furthermore, the solution streamlines communication with clients and allows for a quick and clear presentation of the finished event plan. We share how PJCOM.Space helped our client, the Grand Hotel Emerald, reduce costs, eliminate miscommunication with clients, and increase the number of confirmed bookings.
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